News & Press

May 18, 2016

Tree For A Key

Crescent Communities donates a tree to TreesCharlotte for every apartment lease signed.

In January, Crescent Communities launched its Tree for a Key program, an initiative in which a tree is donated to TreesCharlotte for every apartment leased signed at one of the company’s select multifamily properties.

The program began at Crescent Dilworth, a 296-unit apartment community in Charlotte, and will eventually expand to other markets.
“This innovative new program represents Crescent’s commitment to the environment and to improving communities where we develop,” said Jenny Vallimont, director of stewardship and innovation at Crescent.

“Trees are a vital component of any thriving community; they are particularly meaningful in challenged communities because the outdoor environments aren’t usually welcoming or inviting,”

says Laura Clark, chief executive officer of the Renaissance West Community Initiative. “The work that TreesCharlotte does helps create outdoor spaces that nurture children, families and neighborhoods.”

On Wednesday, March 16, during TreesCharlotte’s Arbor Week celebration, 63 volunteers from Crescent Communities helped TreesCharlotte plant 161 trees at the The Renaissance community in West Charlotte.

Crescent’s partnership with TreesCharlotte aligns with the company’s commitment to the environment, particularly balancing the environmental impact tied to each development. The Tree for a Key program is part of Crescent’s company-wide stewardship initiative, which launched in 2015 with the goal of doing business the right way, building communities, being stewards of the environment and bettering people’s lives.

To learn more about the Tree for a Key program, visit www.TreeForAKey.com.